Heritage Digital – Logo Design
Heritage Digital approached me with a rough concept, colour palette, and the business name, aiming to develop a brand identity that would feel both modern and timeless. The company specialises in marketing, web design, and content creation for clients in the Fine Arts & Antiques industry - so the visual identity needed to reflect sophistication with a contemporary edge.
Taking inspiration from their mockup and creative vision, I refined their idea into a clean, structured logo that captures the elegance of traditional arts while staying relevant in the digital space. The subtle use of iconography and classic typography adds personality without overwhelming the design.
Clothing Central – Logo Design
This logo was created for Clothing Central, a Pinterest-based fashion page that curates and promotes the latest trends and deals in men’s fashion. The design features a minimalist, circular layout with elegant serif typography to reflect a modern yet classic feel - aligning with the brand’s aim to make fashion approachable, stylish, and smart.
The soft teal background brings a fresh, calming tone, while the bold “CC” initials ensure recognisability across social platforms.
Ferrari 488 – Poster Design
This poster was created using one of a series of photos I captured at Lincs Auto Club’s annual meet at Lincoln Cathedral in 2024. The featured Ferrari 488 was part of a stunning supercar lineup showcased at the event.
I combined my photography with a clean, editorial-style layout to highlight both the craftsmanship of the vehicle and the history of the Ferrari brand. The minimal design focuses on the iconic badge and elegant reflections, paired with a refined serif typeface and heritage-inspired text.
This project reflects my passion for automotive visuals and my approach to blending storytelling with striking design.
Luxe Scents by Hiatt – Logo Design
This logo was created for Luxe Scents by Hiatt, a premium fragrance startup. The client provided a reference image of Kilian Angels’ Share to help communicate his vision, along with a preferred colour scheme and font style. I worked closely with him throughout the process, confirming font choices to ensure the final result aligned perfectly with his brand identity.
The design features a clean, geometric layout with a bold yet elegant black and gold palette, reflecting the luxury and sophistication of the fragrance industry.
This logo was delivered quickly and free of charge to support the brand’s launch. Here’s what the client had to say:
“Adam is a great guy and an enthusiastic worker. I sent Adam a photo of a logo I wanted creating for a fragrance business I aimed to set up and with no hint of doubt, Adam jumped straight on the bandwagon. He created me a professional cut logo - this was done free of charge within the hour - that I could use and helped me kickstart my brand and business.” - Lewis Hiatt - Luxe Scents
